Prepared for
Mediavine
Client
Mediavine, Inc.
Date
May 29, 2026
Prepared by
215 Marketing
Per our discovery with Efe, the goal is straightforward: get qualifying site owners to sign with Mediavine instead of staying on Google AdSense. This is a niche B2B play, not a broadcast media buy, and the campaign should be built that way from day one.
215 Marketing proposes a two-track engagement aligned to Mediavine's stated priority order: a Journey SOW focused on high-volume outreach to smaller and growing niche sites, followed by a Mediavine SOW for higher-touch, ABM-style outreach to established mid- and large- publishers — the TechCrunch-tier accounts.
Campaigns will run from Mediavine's own ad accounts, with a Q3 launch and a shared scoreboard of lead volume, cost per lead, and lead quality — not vanity reach metrics.
Two strategies, one Q3 relaunch
Mediavine is ready to turn paid lead generation back on for the second half of the year — with leads, not just traffic, as the goal. That means two distinct plans: Journey as the near-term priority with a wider net, and the Mediavine brand as a more targeted, longer-term play, each expanding thoughtfully beyond search into the channels that fit its audience.
Total transparency, no black box
Every campaign runs with direct account access and reporting that feeds straight into Mediavine's own systems — so leadership can see the data first-hand, anytime. Success is measured where it counts: lead volume, cost per lead, and lead quality, with full platform metrics underneath.
Founded in 2013, 215 Marketing services institutional, franchise, multi-location, and complex business verticals with the sole focus of improving the bottom line.
We cut through buzzwords, fluffy reports, and noise to deliver custom marketing and sales solutions that work — and we're judged on the data.
Core capabilities
Search Engine Marketing
Search & display ads · Video ads · Paid social · Retargeting
Search Engine Optimization
Technical & on-site SEO · Local SEO / GMB · Backlink strategy · Content
Social Media Marketing
Page optimization · Organic posting · Paid social
CRM & Sales Automation
Design & implementation · Sales automations · Reporting & analytics
Email Marketing
List building · Cold outreach · Campaigns & automations
Websites & Landing Pages
Design & development · CRM integration · E-commerce · Analytics
Traditional Advertising
Media planning · Digital & print · Creative strategy
AEO & GEO
Answer engine optimization · Generative engine optimization · Audience research · Messaging & positioning
What matters to us
Integrity
We treat your business like our own — what we say, by when we say it.
Expectation Setting
We set (and reset) expectations so there are no surprises.
Proactivity
Consistent recommendations, challenging norms, ongoing improvement.
Accountability
Performance marketing means we're judged on the KPIs we set together.
Slowing Down to Speed Up
Questions upfront avoid problems downstream.
Transparency
Written approvals and reporting without the fluff.
Selected work
AOR for the franchise-sales leader representing 200+ brands across 100+ territories.
154%
Estimated digital ROAS
100+
Ad accounts rebuilt & managed
"They've built our digital marketing program from nothing to one of our largest lead sources. Simply one of the best at what they do."
Three-year AOR engagement for a global email marketing platform with sophisticated in-house analytics.
59%
Reduction in non-brand CPA
70%
Reduction in retargeting CPA
"They approach every engagement with a business lens first, which many agencies do not."
Before we recommend tactics, we ground the plan in the market Mediavine actually competes in. The product, the competitors, and the constraint are shared across both proposals — but the scale of the opportunity splits Journey and Mediavine into two very different strategies. What follows is our current read, and a starting point we'll sharpen together in discovery.
Mediavine is a full-service ad-management network: a publisher hands over ad inventory, Mediavine's technology fills it with higher-paying ads, and the publisher keeps a revenue share. Journey, launched in 2024, opens that model to smaller and growing sites — gated by Grow, the first-party data layer that determines who's eligible.
Mediavine performs best with content-rich lifestyle sites, and Journey only admits publishers once Grow signals they're ready. The target is never "all publishers"; it's the subset that qualifies. What differs between the two products is how large that subset is — and therefore how you reach it.
Mediavine's qualifying set is finite and high-value — established mid-to-large publishers you can enumerate and pursue with direct outreach and account-based campaigns. The list is the game. Journey's qualifying set is the opposite: a vast, diffuse long tail of smaller sites you can't list one by one. You win by being present where they search and gather — paid search, social, and community — and capturing demand at scale. The net is the game. Same goal at heart, get qualifying sites to switch, run at two very different scales.
AdSense, Ezoic, Raptive, Monumetric, and SHE Media are the incumbents publishers would switch from. Conquest terms like "AdSense alternative" and "best ad network for bloggers," paired with competitor brand searches, capture publishers already weighing a move. For Mediavine, that demand becomes a named target list; for Journey, it's high-intent demand we meet in search and social.
A publisher you're recruiting cares about one question: will I earn more? Flagship results answer it — Old World Garden Farms grew 705% in revenue, 174% in RPM, and 194% in traffic in its first year — and we match the case study to each prospect's vertical wherever possible. Mediavine's scale (18,000+ publishers, 114M+ monthly visitors, 400M+ first-party profiles) is the credibility layer underneath, not the lead.
This engagement answers to lead volume, cost per lead, and lead quality, not vanity metrics. Every platform number — clicks, impressions, CTR, spend — stays visible underneath, but the scoreboard that matters is pipeline. We run with direct account access and reporting that feeds straight into Mediavine's internal database, so the CEO and CRO can see performance first-hand, anytime. No black box, by design.
Executive summary
Journey by Mediavine is your most immediate lead-generation opportunity. This proposal targets smaller publishers, bloggers, and website owners — sites earning roughly $5,000–$10,000 per month from ads — who are actively looking for a better way to monetize their traffic.
Our strategy captures existing demand and scales it. We relaunch high-intent paid search to reach publishers already searching for monetization solutions, layer in paid social to grow awareness and traffic, and use remarketing across Google and Meta to bring back visitors who don't convert on the first visit.
A focused Reddit and AEO presence builds trust where these publishers research their options. Throughout, we measure success by lead volume, cost per lead, and lead quality — with full transparency and direct access to your accounts and reporting.
Recommended services
Google Ads — Search
Target core intent across high-intent monetization queries ("monetize my blog," "monetize my website," "how to make money blogging") plus competitor conquesting ("AdSense alternative" and competitor brand terms), with tight keyword-to-landing-page mapping and clear lead-gen CTAs. The warmest demand we can buy and the most consistent performer — the backbone of Journey lead gen.
Google Ads — Remarketing
Build remarketing audiences from site traffic and search clicks, then serve display and video reminder creative with "schedule a call / learn more" CTAs to pull non-converters back. Cheap, compounding reinforcement that keeps the effective cost per lead low.
Meta Ads — Traffic
Interest- and lookalike-targeted campaigns to bloggers, creators, and small site owners, driving to a Journey landing page with "learn more / request info" CTAs. Adds scale and cheap top-of-funnel reach beyond finite search volume, and surfaces the creative that resonates with smaller publishers.
Meta Ads — Remarketing
Remarketing audiences built from site and ad engagement, served consideration and conversion creative with direct lead-gen CTAs. Traffic creates awareness; remarketing converts it — keeping CPL efficient instead of paying for net-new reach every time.
Reddit, Community & AEO
Standalone community / AEO retainer — daily subreddit monitoring, sentiment + competitor mention tracking, drafted response recommendations (Journey posts), executive ghostwriting, AEO recommendations, and monthly reporting. Built so 215 monitors, drafts, and advises, but Mediavine always posts — protecting authenticity.
LinkedIn Ads
Run only against our sourced / matched list as a retargeting and reinforcement layer, not as native prospecting — Journey's audience often doesn't carry a "publisher" job title, so native LinkedIn targeting is inefficient here.
Investment
Recommended Media Buying
Total recommended media spend: $160,000–$200,000$26,667–$33,333/mo
Monthly
Performance Management (Service Fee)
$7,500/mo
Monthly
| Line item | Cadence | Amount |
|---|---|---|
| Recommended Media BuyingTotal recommended media spend: $160,000–$200,000 | Monthly | $26,667–$33,333/mo |
| Performance Management (Service Fee) | Monthly | $7,500/mo |
| Estimated Monthly Total | $34,167–$40,833/mo | |
Executive summary
The Mediavine brand proposal targets a more established, higher-value audience: larger publishers, enterprise media groups, and Premier and Premier Plus prospects — many already working with a competitor. Reaching them takes precision, not volume.
Instead of broad prospecting, we build a qualified list of publishers that fit Mediavine's requirements, identify the right decision-makers, and reach them through coordinated direct outreach, account-based campaigns, and competitive paid search.
Remarketing across Google and Meta keeps Mediavine top of mind through a longer, more considered switching decision, while a dedicated community and AEO program builds credibility where publishers already discuss the platform.
The approach is built to support your pub dev team rather than duplicate it — with the same transparent reporting and account access throughout. Success is measured by lead volume, cost per lead, and lead quality, with full account access throughout.
Recommended services
Target List & Contact Sourcing
Aggregate a list of quality sites and site contacts that fit Mediavine's eligibility criteria. Enrich each record with the right decision-makers by job title — owner / founder, webmaster, head of ad ops, marketing director. The result is a buildable, eligibility-aware asset that doubles as both the outreach list and the paid matched-audience.
Direct Outreach & ABM
Cold call, email, and LinkedIn outreach against the sourced list; account-based sequencing for enterprise / Premier targets; coordinated with the pub dev team. Reaches named accounts, not broadcast — and LinkedIn job-title targeting actually works for these enterprise roles.
Paid Search — Google + Conquesting
Dedicated Google Search campaign on high-intent publisher-monetization queries, plus competitor conquesting ("AdSense alternative," competitor brand terms, "best ad network for publishers"). A precision tool for this niche — capture the few high-intent, switch-ready searches and reinforce outreach with active demand.
Retargeting — Meta + Google
Meta retargeting and Google retargeting (display / RLSA) against site visitors, outreach engagers, and matched lists. The switching decision is long and considered — retargeting keeps Mediavine in front of high-value prospects cheaply between outreach and search touches.
Reddit, Community & AEO
Standalone community / AEO retainer — daily subreddit monitoring, sentiment + competitor mention tracking, drafted response recommendations (Mediavine posts), executive ghostwriting, AEO recommendations, and monthly reporting. Built so 215 monitors, drafts, and advises, but Mediavine always posts — protecting authenticity.
Investment
Recommended Media Buying
Total recommended media spend: $120,000–$200,000$20,000–$33,333/mo
Monthly
Performance Management (Service Fee)
$7,500/mo
Monthly
| Line item | Cadence | Amount |
|---|---|---|
| Recommended Media BuyingTotal recommended media spend: $120,000–$200,000 | Monthly | $20,000–$33,333/mo |
| Performance Management (Service Fee) | Monthly | $7,500/mo |
| Estimated Monthly Total | $27,500–$40,833/mo | |